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| Champagne Christmas for supermarkets |
The ghost of Christmas past will haunt us for years, but it was a ghost of good cheer for a fortunate few - Britain’s supermarkets.
They saw sales and profits leap as we drowned our sorrows by taking to drink - champagne. The cork popping was deafening.
Morrisons, our third biggest supermarket, reports an 81% rise in sales over Christmas, with bubbly and beer sales up 64%.
No wonder it was able to hand back the £274 million it had been granted by the government in business rates relief. Most of the other supermarkets dId the same, with three still hanging on to the bonus: Iceland, the Co-op and Waitrose.
The British arm of the German family owned firm, Aldi, still forging ahead, clocked up a record £1 billion in food and drink sales in Christmas week, including four and a half million bottles of champagne, wines and beers, 75% up on last year.
Coronavirus was the reason for their Christmas bonanza, with the whole nation embattled, confined to their homes, making the most of a woeful time.
And probably raising a glass for a real champagne Christmas this year.
This year it's been an ill wind...
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