Resistance to vaccination is a problem in the fight against coronavirus, threatening to delay getting the pandemic under control.
A recent study reports that young people are most reluctant although people of all ages and ethnic backgrounds are also shunning the jabs, for various reasons.
In a broadcast today a young man said he is not being vaccinated, not because he fears the outcome but because of his revulsion, horror even, of the needle itself.
I am not surprised. I have had countless injections and have always watched closely, feeling no discomfort, but I do not like watching other people getting the needle.
The simple operation is shown every day on television news - I counted seven times in one programme - and I think this could be a deterrent for some.
Reporting health stories requires illustration and the usual example is a scientist in a laboratory squeezing some liquid into a frame which I find annoyingly boring.
The government is spending heavily to encourage people to accept jabs, even offering incentives, including free pizzas and vouchers.
I hope it works. The more people vaccinated the quicker coronavirus will be defeated.
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